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In the conclusion to Alcohol in World History, Gina Hames observes that the influence of alcohol has been ‘omnipresent in human history’ (p. 134). It is undoubtedly the case that, while not the dominant psychoactive substance in all human cultures, alcohol has played a more pervasive and significant role in the history of human thought, ritual and economy than any other drug.
At first sight this looks like another of those increasingly common commodity books, some of which are intended to be global in scope, and which include studies of chocolate, sugar, cod, salt and many others (digestible or not!). As Riello points out, commodities are a good way to tell a global story since many of them have been traded throughout the world for centuries.
Chocolate, writes Emma Robertson in the introduction to her monograph, ‘has been invested with specific cultural meanings which are in part connected to … conditions of production’ (p. 3). At the heart of this study is a challenge to existing histories: